株式会社あわえ～地元企業と連携して阿波尾鶏専門店および六次産業化支援拠

株式会社あわえ
～地元企業と連携して阿波尾鶏専門店および六次産業化支援拠点を開設～

地域活性に係る各種プロデュース事業を展開する株式会社あわえは、徳島県南部の一次産品の生産・消費拡大に向けて、六次産業化支援事業に本格参入いたします。
なお本格参入にあたり、地元の農業生産法人である株式会社百姓力と業務提携し、徳島県のブランド鶏“阿波尾鶏”の専門店をオープンするとともに、同施設を地元産品の仕入れから商品開発そして都市圏への販路開拓に至るまで、徳島県南部地域の各種一次産品の六次産業化を支援する拠点として展開する計画です。

地域活性に係る各種プロデュース事業を展開する株式会社あわえ（本社：徳島県海部郡美波町、代表：吉田基晴 以下あわえ）は、徳島県南部の一次産品の生産・消費拡大に向けて、六次産業化支援事業に本格参入いたします。
なお本格参入にあたり、地元の農業生産法人である株式会社百姓力（本社：徳島県海部郡美波町、代表：永本善次郎）と業務提携し、徳島県のブランド鶏“阿波尾鶏”の専門店をオープンするとともに、同施設を地元産品の仕入れから商品開発そして都市圏への販路開拓に至るまで、徳島県南部地域の各種一次産品の六次産業化を支援する拠点として展開する計画です。

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具体的な取り組み：地場消費の拡大から新規販路の開拓まで一気通貫で展開
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■地場レストランを「阿波尾鶏」専門店へリニューアル（地場消費の拡大）
あわえによる全面プロデュースのもと、従来イタリアンレストランとして百姓力が営業してきた「お山の大将」を、徳島県のブランド鶏“阿波尾鶏”の専門店「odori kitchen（オドリ・キッチン）」としてリニューアルし、2月20日から営業を開始いたします。
なお“阿波尾鶏”の仕入れおよびメニュー開発にあたっては、“阿波尾鶏”取扱大手である株式会社丸本（本社：徳島県海部郡 海陽町、会長：丸本昌男）の協力のもと展開してまいります。

[画像1: http://prtimes.jp/i/7672/13/resize/d7672-13-822411-1.jpg ]

[画像2: http://prtimes.jp/i/7672/13/resize/d7672-13-917943-2.jpg ]

■地元産品の仕入れから商品開発、都市圏への販路拡大まで一元展開（商品開発、新規販路の開拓）
あわえでは百姓力との連携のもと、地元産品の仕入れから商品開発、都市圏への販路拡大まで一元展開いたします。
1) 徳島県南部で生産された農作物や漁獲された魚介類などを生産者から直接仕入れて、同店舗での食材として活用・提供するとともに、直販コーナー「odori market（オドリ・マーケット）」を設けて来店客に対して販売をおこないます。
2) 地場産品を活用した加工商品の開発（ブランド名「odori foods（オドリ・フーズ）」を進めるとともに、生鮮品や加工食品の販路として、百貨店・GMS（総合スーパー）や飲食店・結婚式場など業務用顧客の開拓や、3月開設予定のECサイト「odori market EC」（ http://www.odori-onlinestore.kitchen/ ）による一般消費者との直接流通を図るなど、都市圏での消費需要を創出すべく各種施策を展開してまいります。

[画像3: http://prtimes.jp/i/7672/13/resize/d7672-13-321316-0.jpg ]

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【事業主旨】一次産業の保護・振興に向けて
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徳島県南部は海・山・川が近接した自然豊かな地域である一方で、広大な耕地が少なく少量多品目による生産活動が中心 だったことから、大量生産・大量消費の流通には適さず、したがって地場経済圏を主とした生産・消費活動が長年続いてきました。

しかし近年過疎化の進行により地場経済の規模が縮小していることを要因に、子息に家業を継がせなかったり従事者の 高齢化が進んだりした結果、同地域の一次産業は衰退の一途をたどっています。

そこで少量多品目であるが故の“希少性”“”特異性“を前面に打ち出して、新たな消費者層を開拓することによって、同地域の一次産業を保護・振興していくことを目的に、このたび地場産品の六次産業化支援事業へ本格参入することにいたしました。

あわえでは、「odori kitchen」を拠点に「飲食による地場消費の拡大」「都市圏流通網の開拓」を図るとともに、既にあわえが取り組んでいる「地場産品の商品ブランディング化支援」等の各種事業を組み合わせながら、同地域の一次産業の保護・振興に向けて包括展開を進めてまいります。

結果 (英語) 1:

' Tis Inc. eh~ Awa tail chicken specialty stores and six industrial support base established, in conjunction with local companies ~' Tis co., Ltd. to expand the variety of produce business pertaining to the regional activity, will be launched. 6: industrial support business towards the production of primary products of the southern part of Tokushima prefecture and increased consumption.It is planning to expand as a center to support business of various commodities in the southern part of Tokushima prefecture and co. farmer power still entered the local agricultural production Corporation in partnership with specializes in Tokushima prefecture brand chicken "chicken", opened the facility procurement of local products to sales and marketing to product development and metropolitan ranging from.' Tis co., Ltd. to expand the variety of produce business pertaining to the regional activity EH (Head Office: Tokushima prefecture, AMA-gun Minami-Cho, representative: Yoshida based fine following ' Tis well), enters the 6: industrial support business towards the production of primary products of the southern part of Tokushima prefecture, consumption growth will be.It is planning to expand as a base to support business of various commodities in the southern part of Tokushima prefecture and peasant power (Head Office: Tokushima prefecture, AMA-gun Minami-Cho, representative: 永本 zenjiro) co., Ltd. the full-scale entry into the local agricultural production Corporation in partnership with specializes in Tokushima prefecture brand chicken "chicken", opened the facility procurement of local products to sales and marketing to product development and metropolitan areas ranging from.===========================================Specific initiatives: from local consumption expansion until the development of new sales channels in across-the-Board===========================================■ local restaurant specializes in 'chicken' renewal (local consumption expansion).' Tis the 'monarch' under the fully produced by conventional Italian restaurant serves as a peasant force have been redesigned as specializing in Tokushima prefecture brand chicken "chicken" odori kitchen (Coronation kitchen), will begin operating from the 2/20.Inc. marumoto (Head Office: AMA-gun kaiyō, Tokushima prefecture, President: Masao Yamaguchi) Please note when buying "chicken" and menu development is that "chicken" handling major cooperation continue to develop.[1: http://prtimes.jp/i/7672/13/resize/d7672-13-822411-1.jpg][Image 2: http://prtimes.jp/i/7672/13/resize/d7672-13-917943-2.jpg]■ from the procurement of local products to expand into product development, urban centralized deployment (product development, new market development)' Tis well, academia and peasant forces, from procurement of local products to expand into product development, urban centralized deployment will be.1) crops produced in the southern part of Tokushima prefecture, catch fish and shellfish, such as buying directly from producers and as ingredients in the shop use and provide both a direct corner odori market (Coronation market), will be sold to customers.2) development of processed products that take advantage of local products (brand name odori foods (foods Coronation), with as the market in fresh products and processed food, Department stores and to consumers and by the e-commerce site for business customers dining, wedding and GMS (General merchandise) and March to be opened odori market EC (http://www.odori-onlinestore.kitchen/) direct distribution, such as In order to create consumer demand in urban areas, we will deploy various measures.[Image 3: http://prtimes.jp/i/7672/13/resize/d7672-13-321316-0.jpg]==========================[Business objectives] towards the promotion of protection of industrial and==========================Because, while naturally rich area in Tokushima prefecture, Southern Ocean, mountain and River near the vast arable land less small amount of multi-item production activities center was not in the distribution of mass production, mass consumption, and therefore local economies and production and consumption activities continued for many years.However results in recent years due to depopulation has reduced the size of the local economy that factors the lame passed down a family business son and the backward aging workers, is the region's primary industry continues to decline.So we've decided small-item is late "rarity""specificity" has come up with on the front, to develop a new consumer segment by primary industries region protection and promotion to thank 6: industrial support business of local products in earnest to.' Tis even, odori kitchen based in expanding local consumption due to food and drink, breaking into Metropolitan distribution networks, as well as already ' Tis even combining various business including product branding support for local products is working towards the promotion of the protection of the region's primary industry and working to develop comprehensive.

結果 (英語) 2:

Ltd. Awae
Awa Oniwatori specialty store and six-order industrialization support base to open ~ in conjunction with - local businesses Awae Corporation to deploy a variety of produce business pertaining to regional activity, Tokushima Prefecture south of primary products of production · Towards the consumption expansion, will full-scale entry into the six-order industrialization support business. Note Upon full-scale entry, partnered local Ltd. peasant force is agricultural production corporation and business, as well as open a shop of Tokushima Prefecture brand chicken "Awa Oniwatori", and product development and the facility from purchase of local products up to the sales channel development to urban areas, it is planned to be deployed as a base from which to support the six-order industrialization of various primary products of Tokushima Prefecture southern region. Awae Co., Ltd. to expand the variety of produce business pertaining to regional activity (headquarters: Tokushima Prefecture Kaifu County Minami-cho, representative: Yoshida Motoharu following Awae) is, towards the production and consumption expansion of primary products of Tokushima Prefecture south, six You authentic will enter the next industrialization support business. Note Upon full-scale entry, local Corporation peasant force is agricultural production corporation (Headquarters: Tokushima Prefecture Kaifu County Minami-cho, representative: Eihon Zenjiro) and business alliance, Tokushima Prefecture brand chicken "Awa Oniwatori" of specialty store as well as open, we plan to expand the facility up to the market development to product development and metropolitan area from the purchase of local products, as a base to support the six-order industrialization of various primary products of Tokushima Prefecture southern region. =========================================== specific initiatives: local consumption expanded from in gulp communication transmural to the development of new sales channels of deployment ===================================== ====== ■ local restaurants (the expansion of local consumption) renewed to "Awa Oniwatori" specialty store original full produced by Awae, farmer force has been open as conventional Italian restaurant "king of the hill" and renewed as specializes in Tokushima Prefecture brand chicken "Awa Oniwatori" "odori kitchen (dance Kitchen)", will start operating from February 20. Note When purchasing and menu development of "Awa Oniwatori" is, "Awa Oniwatori" handling a leading Corporation Marumoto (Headquarters: Tokushima Prefecture Kaifu County Kaiyō, Chairman: Marumoto Masao) to the original development of the cooperation of and we will. [Image 1: Http://Prtimes.Jp/i/7672/13/resize/d7672-13-822411-1.Jpg] [image 2: http://prtimes.jp/i/7672/13/resize/ D7672-13-917943-2.Jpg] ■ product development from purchase of local products centrally deployed to expand sales channels to the urban area (product development, the development of new sales channels) in cooperation with the Awaedewa peasant force, local product development from stocking of products, will be one yuan expanded to expand sales channels to the metropolitan area. 1) purchase directly from Tokushima Prefecture in southern producers such as the difference between the crops and fishing have been seafood production, as well as use and provided as food at the same store, is provided with a direct sales corner "odori market (dance Market)" do the selling for shopper Te. 2) Development of processing products that take advantage of local products (brand name "odori foods (dance Foods)" with advancing, as sales channels of fresh products and processed food, department stores · GMS (general merchandise) and eateries, wedding hall, etc. development and business for the customer, such as achieving the direct distribution of the general consumer by EC site scheduled to open March "odori market EC" (http://www.odori-onlinestore.kitchen/), consumption in urban areas will continue to expand the various measures in order to create demand. [Image 3: Http://Prtimes.Jp/i/7672/13/resize/d7672-13-321316-0.Jpg] ====== ==================== [business gist] towards the protection and promotion of primary industries ================= ========= from Tokushima Prefecture south, on the one hand the sea, mountains, rivers and is a natural rich region in close proximity, was the center production activities by small amount vast arable land is less multi-item, mass production not suitable for distribution of, mass consumption, and therefore production and consumption activities that mainly local economies has been followed for many years. But the factor that the scale of the local economy is shrinking due to the progress of recent years depopulation, a result of aging of or workers did not inherit the family business has been or forward to the son, the primary industry of the region are steadily decline. So "scarcity" of because it is a small amount multi-item "" specificity "to come up to the front, by pioneering a new consumer layer, the purpose of which will continue to protect and promote the primary industry of the region, to full-scale entry into the six-order industrialization support business this time local products was decided in particular. Awaedewa, "the expansion of local consumption by eating and drinking," "odori kitchen" to base and increases the "development of urban area distribution network", already commodity branding of "local products that Awae is working While a combination of various projects of of support ", etc., we will proceed with comprehensive deployment towards the protection and promotion of primary industries in the region.

結果 (英語) 3:

The company encountered in cooperation with local enterprises Co., Ltd
～ encountered the support base 6 chicken industry and specialty stores various according to produce business establishment, shell, regional activities, production and consumption of Tokushima Prefecture in the southern part of primary products, multi-sectors support the business will be. At the entrance, the peasants at the time of Power Co., Ltd. is a local agricultural production corporation affiliated transactions, "brand of Tokushima awa tail chicken" to open a shop, andThe facilities from the local stock market and product development of urban area, is planning to develop as a base to support the following industry of various kinds of commodities in the southern part of Tokushima Prefecture. According to the company development to produce various business areas; activity; foam (Headquarters: Minami Town, Tokushima Prefecture County, following: motoharu), production and consumption of Tokushima Prefecture in the southern part of primary products, multi-sectors will support business. At the entrance.Force Co., Ltd is a peasant in the local agricultural production Corporation (NASDAQ: Minami Town, Tokushima Prefecture County representative: zenjiro nagamoto) affiliated with the brand "in Tokushima awa tail chicken" to open a shop, and the facility from the local stock market and product development in urban areas, is planning to develop as a base to support the following industry of various kinds of commodities in the southern part of Tokushima Prefecture. Development of concrete by by by by by by at by by by by by by by by by by by by by ========================
:Shop renewal and development of single-sweep scan by by by by by by by by by by by by by by by by by by by by by ======================

■ local restaurant "chicken" to the new development of market of domestic consumption, the entire surface of the foam produced by the local consumption expansion as in the prior art, including Italian restaurant sales force commander of the peasants "," mountain "brand of Tokushima awa tail chicken shop" Odori "(オドリ・キッチン kitchen and renewal, we will start to operate out of 20.At the "chicken" to purchase and menu development, Ltd marumoto "chicken" in handling major county, Tokushima Prefecture Kainan Town Office: Chairman: Masao marumoto). Based on the development of cooperation.

[image 1: http: / / I 7672 prtimes. JP / 13 / D 7672 resize on 822411 1]

[image 2: http: / / I 7672 prtimes. JP / 13 / D 7672 resize on 917943 2 of]

■ local products from product development the metropolitan area to the integrated development, market expansion, product developmentOf the bubble and market forces, including the new peasant, local products, from product development to expand the market expansion to the central urban area. At a southern produced in Tokushima Prefecture Agricultural Crops and caught fish as direct purchase from the store, and use as a food offering to the recently-opened Odori "(" market オドリ・マーケット) is provided to the guests to visit them. At(2) the development of processing trade based on local product (brand name "Odori" (オドリ・フーズ foods) and as a processed food and fresh food market, department store, GMS (super) and the wedding hall and restaurant for business customers, scheduled for March open market EC EC site "Odori" (http: / / Odori. At onlinestore kitchen) directly to consumers and the general circulation in the urban area, such as various measures to create consumer demand will continue to expand.

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【 by and by. At at business presentations: the primary industry at the south by by by =======================

, Tokushima Prefecture, Japan, on the other hand, close to the sea and mountains and rivers in the rich region, a vast amount of land is reduced by the small-quantity production was mainly from the mass production and mass distribution to consumption, and is suitable for local economic production and consumption activities for many years that followed. TooHowever, in recent years, by the progress of depopulation that reduction of local economic scale factors, and as the result of aging or the son of his family business, the primary industry in the region is increasing. Rare "because there is a small scale" "" "specificity in front end, according to the development of new consumers, for the purpose of the primary industry in the region that the protection and promotion of theI have to enter the following industry of local products to support this project. Well, he encountered the "kitchen" Odori "based in food by local consumption of urban distribution network expansion", "development", and is working to that already encountered with various business such as the combination of product branding of local products, comprehensive development on the protection and promotion of the primary industry in the region will advance.