Ltd. Awae
Awa Oniwatori specialty store and six-order industrialization support base to open ~ in conjunction with - local businesses Awae Corporation to deploy a variety of produce business pertaining to regional activity, Tokushima Prefecture south of primary products of production · Towards the consumption expansion, will full-scale entry into the six-order industrialization support business. Note Upon full-scale entry, partnered local Ltd. peasant force is agricultural production corporation and business, as well as open a shop of Tokushima Prefecture brand chicken "Awa Oniwatori", and product development and the facility from purchase of local products up to the sales channel development to urban areas, it is planned to be deployed as a base from which to support the six-order industrialization of various primary products of Tokushima Prefecture southern region. Awae Co., Ltd. to expand the variety of produce business pertaining to regional activity (headquarters: Tokushima Prefecture Kaifu County Minami-cho, representative: Yoshida Motoharu following Awae) is, towards the production and consumption expansion of primary products of Tokushima Prefecture south, six You authentic will enter the next industrialization support business. Note Upon full-scale entry, local Corporation peasant force is agricultural production corporation (Headquarters: Tokushima Prefecture Kaifu County Minami-cho, representative: Eihon Zenjiro) and business alliance, Tokushima Prefecture brand chicken "Awa Oniwatori" of specialty store as well as open, we plan to expand the facility up to the market development to product development and metropolitan area from the purchase of local products, as a base to support the six-order industrialization of various primary products of Tokushima Prefecture southern region. =========================================== specific initiatives: local consumption expanded from in gulp communication transmural to the development of new sales channels of deployment ===================================== ====== ■ local restaurants (the expansion of local consumption) renewed to "Awa Oniwatori" specialty store original full produced by Awae, farmer force has been open as conventional Italian restaurant "king of the hill" and renewed as specializes in Tokushima Prefecture brand chicken "Awa Oniwatori" "odori kitchen (dance Kitchen)", will start operating from February 20. Note When purchasing and menu development of "Awa Oniwatori" is, "Awa Oniwatori" handling a leading Corporation Marumoto (Headquarters: Tokushima Prefecture Kaifu County Kaiyō, Chairman: Marumoto Masao) to the original development of the cooperation of and we will. [Image 1: Http://Prtimes.Jp/i/7672/13/resize/d7672-13-822411-1.Jpg] [image 2: http://prtimes.jp/i/7672/13/resize/ D7672-13-917943-2.Jpg] ■ product development from purchase of local products centrally deployed to expand sales channels to the urban area (product development, the development of new sales channels) in cooperation with the Awaedewa peasant force, local product development from stocking of products, will be one yuan expanded to expand sales channels to the metropolitan area. 1) purchase directly from Tokushima Prefecture in southern producers such as the difference between the crops and fishing have been seafood production, as well as use and provided as food at the same store, is provided with a direct sales corner "odori market (dance Market)" do the selling for shopper Te. 2) Development of processing products that take advantage of local products (brand name "odori foods (dance Foods)" with advancing, as sales channels of fresh products and processed food, department stores · GMS (general merchandise) and eateries, wedding hall, etc. development and business for the customer, such as achieving the direct distribution of the general consumer by EC site scheduled to open March "odori market EC" (http://www.odori-onlinestore.kitchen/), consumption in urban areas will continue to expand the various measures in order to create demand. [Image 3: Http://Prtimes.Jp/i/7672/13/resize/d7672-13-321316-0.Jpg] ====== ==================== [business gist] towards the protection and promotion of primary industries ================= ========= from Tokushima Prefecture south, on the one hand the sea, mountains, rivers and is a natural rich region in close proximity, was the center production activities by small amount vast arable land is less multi-item, mass production not suitable for distribution of, mass consumption, and therefore production and consumption activities that mainly local economies has been followed for many years. But the factor that the scale of the local economy is shrinking due to the progress of recent years depopulation, a result of aging of or workers did not inherit the family business has been or forward to the son, the primary industry of the region are steadily decline. So "scarcity" of because it is a small amount multi-item "" specificity "to come up to the front, by pioneering a new consumer layer, the purpose of which will continue to protect and promote the primary industry of the region, to full-scale entry into the six-order industrialization support business this time local products was decided in particular. Awaedewa, "the expansion of local consumption by eating and drinking," "odori kitchen" to base and increases the "development of urban area distribution network", already commodity branding of "local products that Awae is working While a combination of various projects of of support ", etc., we will proceed with comprehensive deployment towards the protection and promotion of primary industries in the region.
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